Marnalls is a construction company based in Berkeley, California. They’ve built a strong reputation through consistency, care, and long-term thinking. But their brand wasn’t reflecting that. They came to us to rethink how they show up—from visual identity to tone of voice to how they present themselves online. The goal was simple: align the way they look and speak with the quality of their work.
Branding & Identity
We began with strategy by getting to know the people behind the name. We listened closely to how they spoke about their work and the values they bring to each project. What stood out was a quiet sense of confidence. No spin. No ego. Just clarity and care. The new brand reflects that. The logo draws on architectural repetition with three rising forms that suggest rhythm, structure, and progress. The typography is clean and understated. The color palette is grounded in cool tones and industrial textures. Nothing feels decorative. Everything has a purpose. This system was designed to function in everyday settings. It holds up on site hoardings, hard hats, and concrete trucks just as well as it does in a project proposal or a meeting room. It communicates capability without having to explain it.
UX/UI
The website mirrors the same approach. Clear layout, strong structure, and an honest tone of voice. No filler. No unnecessary tricks. Just thoughtful design that focuses on the work. We kept the interface simple and mobile first. The content is short, easy to navigate, and gets to the point quickly. Project imagery leads the experience, supported by light text and intentional spacing. Motion is minimal and clean, giving the site just enough energy without distraction. It’s the kind of site that works quietly in the background and leaves space for the work to speak.
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