Brand identity and digital presence for a sustainable fencing company focused on longevity, environmental responsibility, and modern outdoor living.
Ecofence needed a brand that could grow with their reputation. We began with a strategic foundation rooted in their values of environmental stewardship and industry innovation. From there we built a clean, modular identity system designed to feel both professional and ecological.
The symbol takes the form of three horizontal bands, representing terrain, structure and movement. It works across signage, web and uniform, and always appears as a marker of trust. The logotype is set in lowercase with strong, geometric letterforms for impact and legibility.
The colour palette is confident and distinctive. Deep Forest Green gives the system a sense of depth and calm. Lime Green brings clarity and vitality. Deep Navy supports technical content. Warm Orange is used sparingly to add energy and focus to calls to action or statements of purpose.
We also created a typography system using a robust grotesk typeface for flexibility and consistency across digital and printed formats. The brand voice is direct and assured, balancing ecological care with technical authority.
The visual language rolls out across everything from site hoardings and field kits to business cards, reports and a full responsive web experience. Illustration and layout rules were developed to support Ecofence’s more detailed content, including safety documents and public sector proposals.
The result is a sustainable brand built for trust, function and future growth. Clear, calm and confident. Just like the work Ecofence delivers.
