SNUBS is a plant-based fast food brand that refuses to play it safe. Built for culture, designed for impact, and driven by rebellion, the brand turns every expectation on its head. Orange & Teal created the visual identity, creative direction, and campaign language for SNUBS — from the face-melting logo to the unapologetic tone that runs through every touchpoint. This is not vegan for virtue. This is plant-based without the pitch. Just food that hits hard and design that hits harder.
Branding & Identity
The SNUBS identity is bold, brutal, and unapologetically loud. The core logo is a distorted sun mascot locked into a retro fat-type wordmark, blending nostalgia and defiance in equal measure. We built a full identity system around it — checkerboard detailing, bold typography, memeable punchlines, and a palette built from mustard, red, and matte beige. It is not cute. It is not quiet. It is designed to stick, shout, and move fast.
Creative and Campaigns
We rolled out a full campaign world across socials, outdoor, packaging, and signage. From subway parody posters to the SNUBWAY map to hero lines like “No Meat. No Mercy.” and “We Don’t Do Footlongs. We Do Face Melters.” — every message is built to entertain, provoke, and stick in your head. This is branding as attitude. Creative that works like advertising and hits like a hook.
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