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RuvoRuvo
So good, we double-named it. A sun-soaked, slightly strange, and unapologetically joyful wine brand — built from the bottle up. Orange & Teal led the full creative direction for RuvoRuvo, including naming, brand identity, tone of voice, packaging, illustration, typography, rollout and assets across digital and physical touchpoints. The concept was rooted in feeling. No minimal cool or sterile polish — just warmth, personality, and a touch of chaos. Each wine arrives with its own vibe. Some classy. Some chaotic. All with a point of view. The tone of voice doesn’t whisper sophistication — it grins at it. Like that friend you love who always says something weird and weirdly spot-on. The kind that calls a wine “a juicy uprising in a bottle” or “trouble in a sundress.” From posters to product tags, from delivery vans to spontaneous poetry on the back of the box, the brand unfolds like a conversation in the sun — barefoot, in linen, with a glass in hand.
Branding & Identity
RuvoRuvo’s identity was designed to feel alive. Bold, expressive, and full of character — just like the wine itself. We developed a flexible brand system centred around personality. No stiff rules. No grayscale grids. Instead, a suite of visual elements that could stretch, play, and evolve: sun mascots, hand-drawn iconography, layered textures, saturated gradients, and typography that moves like it’s been out in the sun all day. Each label tells a story. Each product feels like its own little character — loud or laid-back, poetic or playful. The visual language embraces contrast: refined meets irreverent, nostalgic meets surreal, Mediterranean warmth meets unexpected detail. This is branding that doesn’t behave — and never asks permission.
Labelling & Packaging
The packaging had one job — stop you in your tracks and make you feel something. We designed each label to carry the soul of its wine. Some wear sunglasses indoors. Some lean poetic. Others are just here for a good time. Each one features its own set of illustrated elements — birds, suns, plants, fragments of found moments — brought together in compositions that feel loose, expressive, and totally unbothered by convention. Typography was treated as a character in itself — stretching, swaying, or dancing depending on the wine’s vibe. Colour palettes range from sun-faded pastels to bold, full-spectrum punches, giving the full range a cohesive sense of play. Beyond the bottle, the brand continues. Boxes speak in one-liners. Tags flirt. Posters provoke. It’s all part of the experience — tactile, visual, and just a little bit wild.
