Brand identity and UI for a digital bank with a confident, glowing presence. Consistent visuals build trust and help attract and retain customers, strengthening brand recognition in the competitive financial sector.
At the core of Glowbird’s product experience is ease of use. Wallet, payment, and analytics screens were designed to reduce friction and surface valuable insights, making money transfers and financial management intuitive for users. All visuals were tested for contrast and clarity to meet accessibility standards, incorporating features like scalable type and high-contrast visuals to support diverse user needs.
Purposeful motion design reinforces confidence without distraction, contributing to a smooth and empowering user journey. The brand’s glow motif serves as a functional signal of responsiveness and energy, reflecting Glowbird’s mission to make digital financial services effortless and empowering.
To support internal teams, we provided a comprehensive asset library and design system documentation, enabling consistent brand application across all touchpoints. From in-store posters and stationery to social media content and app store previews, Glowbird’s brand maintains clarity and confidence.
Built for growth and designed to glow, Glowbird launches with a strong, unified brand presence that commands attention in the digital finance landscape and fosters lasting customer trust.
