A new identity for a suncare brand rooted in surf culture, skin science, and understated luxury.

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Solkind began with a clear purpose: to create skincare that protects and restores, without compromise. Born from a deep respect for the sun and the elements, the brand needed an identity that could hold space for both clinical credibility and coastal ease. It had to feel refined, but still warm. Modern, but never cold.

This was a system built to stretch — across product lines, skin types, and use cases. We worked closely with the Solkind team to define the visual principles, product language, and packaging architecture that would carry the brand forward.

The identity focuses on clarity. The logotype is clean and confident, designed for precision across digital and print. Typography is modern and functional, paired with soft tonal shifts that evoke light and atmosphere. Colour plays a central role. Each product type is defined by a distinct palette, making the range recognisable and easy to navigate.

Packaging was created with both the shelf and the shoreline in mind. Tubes are minimal but distinctive, using a colour-coded system to reflect product function and mood. Messaging is pared back, allowing tone, texture, and naming to lead. The result is calm, bright, and confident. A visual system that reflects how the product makes you feel.

Solkind now enters the market with an identity as considered as its formulations. Grounded in care. Designed to last. Ready for the sun.