19
August
25
Branding

Ruvélin

Visual identity and digital brand for an interior and spatial design studio rooted in minimalism and architectural clarity.

Ruvélin is a design studio working at the intersection of interior architecture and spatial design. Their work explores how silence, form, and materiality can shape experience.

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The new identity is stripped back and architectural in tone — balancing structural sharpness with subtle warmth. The R mark was designed to feel solid and modular, echoing both interior forms and exterior massing. It flexes effortlessly across signage, packaging, digital, and editorial materials.

The design system emphasises clarity, quiet confidence, and visual rigour. Typography is modern and reductive. Colours are drawn from concrete, graphite, clay, and natural light. Materials and finishes guide the entire brand world — from printed matter to digital UI.

Everything was built to reflect Ruvélin’s central idea: design that feels as considered as the spaces it shapes.

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Project Brief
Client :
Ruvélin
Project Type :
Timeline :
6 weeks
Designer Role :
Lead Design
Design created by:
Daniel Baker
An architectural brand identity shaped by space, silence, and structure.

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Ruvélin designs spaces that speak quietly — measured, thoughtful, and deeply intentional. They came to us looking for a brand that would reflect the same clarity and control they bring to their interiors.

We began by framing the core identity around their key value: restraint. How little is enough? From this principle, we built a logo and language system grounded in geometry and minimal form. The logomark is an abstract, structural ‘R’ — precise and recognisable without ornament. It stands still but feels made to move.

Every aspect of the brand system follows the same logic. Sharp but warm typography. Soft-touch materials. Natural pigments in clay, stone, and wood. The tagline “Silence has shape” became a foundation, guiding voice and visuals across all outputs.

From printed matter and social content to signage and mobile UI, the brand was crafted to feel calm, controlled, and architectural. Designed for a studio that understands the power of doing less, beautifully.

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