Brand identity and digital concept for a vegan ice creamery. Playful storytelling, curvy forms, and a cheeky mascot create a world where modern romance meets indulgent design.
Cupid’s Creamery is to live across every touchpoint, from packaging and digital screens to interiors and signage. Every element is the same playful confidence, a pink, whipped world where nostalgia and fun meet modern design.
The tone is playful and romantic, with taglines like “Love at first scoop” and “No dairy. No heartbreak.” The mascot and swirled textures are across print, digital and physical spaces, so it’s cohesive and shareable.
The result is a brand that makes plant-based indulgence fun and full of joy. It’s made to stop you in your tracks, make you smile and make every scoop feel like a little love story.
